Thumbnails tell a story and make an emotional connection? Aerial photos and videos give a unique perspective. This type of photography will enhance the client’s emotional connection.
The average attention span of a goldfish is nine seconds while a human’s attention span is only eight seconds. Therefore, if you’re going to make an emotional connection with your intended audience you have eight short seconds to make an impression. Seems like, aerial photos allow your clients to make an emotional connection to the property almost instantly.
Still images cannot describe the house, property and the neighborhood. The emotional brain processes visual information in one tenth of the time. If a picture is worth a thousand words, you will be wise to include aerial photography in your next listing. Listings need a visual punch to stand out from all the other mundane listings. The best listings contain the facts of the home and use videos tell story of the property. Mediocrity does not compel people to buy. Homes must make an emotion connection to the buyer.
Home purchasing’s comes with a lot of anxiety. Since, the key to successful closings is turning the anxiety to a tangible emotional connection. Most noteworthy, clients visually dream about the home. Thus, the less anxiety through negotiating and closing process. Successful sales people know how to ‘ENGAGE’ their clients emotionally. Hence, the affirming process is very important aspect of the purchasing process. An important aspect of the purchasing process involve the customers imagination. People will be more likely to purchase if they visualize themselves living in the home. In conclusion, aerial photos will help this process.
Studies show that buying decisions are always the result of a change in the customer’s emotional state. While, the information may help change that emotional state. Therefore, it’s the emotion that’s important not the information. Also, studies show that buying decisions are 20% logic and 80% emotional connection. Most of all, listing’s and aerial photos need to be striking. Seems like, we are visual generation.