Aerial photos and video combined with a unique perspective will enhance the client’s emotional connection. Does your thumbnail tell a story? Drones are showcasing properties like never before.
Especially relevant, the average attention span of a goldfish is nine seconds, while a human’s attention span is only eight seconds. Therefore, if you’re going to make an emotional connection with your intended audience, you only have those short seconds to make an impression. Seems like, aerial photos allows your clients to make an emotional connection to the property almost instantly.
Still images cannot give a layout of the house, property or the neighborhood. The emotional brain processes visual information in one tenth of the time. If a picture is worth a thousand words, you’ll be smart to include aerial photography in your next listing. Your listings need a visual punch to stand out from all the other mundane listings. Listings spell out facts and videos tell stories. Mediocrity does not compel people to buy. Homes must make an emotion connection to the buyer.
Purchasing a home sometimes comes with a lot of anxiety. Since, the key to successful closings is turning the anxiety to a tangible emotional connection to the property. Most noteworthy, your clients visually dream about the home. As a result, the less anxiety the client will have through negotiating and closing process. Every successful sales person knows how to ‘ENGAGE’ their clients emotionally. Hence, the affirming process is very important aspect of the purchasing process. An important aspect of the purchasing process involves your customers’ imagination. People may be more likely to purchase if you make it easy for them to see themselves living in the home. In conclusion, aerial photos will help this process.
Studies show that buying decisions are always the result of a change in the customer’s emotional state. While, the information may help change that emotional state, it’s the emotion that’s important, not the information. Also, studies also show that buying decisions are 20% logic and 80% emotional connection. Most of all, your listing’s and aerial photos need to be striking. Seems like, we are visual generation. Furthermore, what catches your eye facts or video’s?