The number’s are in, drone listings versus traditional listings? Drone photographer listings receive 60% more leads than traditional real estate photographer listings.

Drone photographers produce video’s that catch the eye of the buyer? It will never be an interesting listing, regardless of how many fine details it might have. Details don’t matter if there’s no story behind it. The most important element of a good listing is, “to capture the energy of the home.” A highly skilled operator will put you in a particular landscape, they will tell the homes story. Speak to the buyers emotions and stir the buyers to start dreaming about the home. If your listing is not compelling, it will not be a memorable listing and therefore an unsuccessful.
Set a threshold in your mind for the listing photography. Look for the “WOW FACTOR”. Does the listing photography grab the eye of the beholder? Photography on any level is subjective, you are the judge. Distinguish yourself as the agent in the region that has listings with the best curb appeal.
Why is the quality of drone photographer important? There’s a fundamental shift happening in the real estate industry, just as videos changed the music industry, professional videos are transforming the internet and the real estate industry. All businesses need a visually appealing online presence. Professional photography receives 61% more online views. Listings marketed with professional photography have a higher perceived value and sell for more money. Homes listed with great photography sale quicker. When buyers are looking at the MLS, having professional pictures on your listings is the most important thing getting them to click besides the home’s price and school system the house is located. When buyers are shopping online, they are much more likely to remember your listing if your photography has a “WOW FACTOR’. Buyers spend about 60% of their time on photos, 20% on the property description and 20% on the real-estate agents’ remarks section. Did you know that 97% of home buyers who searched for a home on the internet found photos to be among the most useful features of REALTOR® websites?
If you can produce the qualities required to be considered professional drone photography and have the time, do-it-yourself. If you hire an operator that cannot match your high standards, look for another drone videographer? The image of your business is the most important asset of your business, do not settle for mediocrity.


Photo credit Kenneth B Flickr