How to increase your inquiries by 400%? Drone video listing’s receive 60% more leads than traditional stand-alone images.
Drones can boost your real estate listings with our arsenal of visual tools. Professional real estate photography will elevate your listing visibility, increase showing appointments and introduce you to relevant, active home-buyers. Adding aerial photography will take your listing imagery to new heights.
We all know that main reason houses do not sale mainly is about price. But, what if you the realtor think the house is priced correctly? Market analysis came back on the house and it is priced correctly. May we suggest it might be your visibility? In today’s real estate market as well as any other market, if a client cannot find you on the internet “you do not exist”. Do you suffer from the invisibility syndrome – the one that’s plaguing agents across the country? Did you know thousands of realtors appear completely invisible to the public at large, and the problem is only getting worse. A client saying “they could not find you the internet” is a death sentence to a realtor. First impressions are everything when it comes to home buying, especially online. Do you remember a listing that seemed to “jump off the page” or “highlighted”? Sales are simply about numbers. More visibility equals more showings. More showing’s equal more closing’s. If you are not closing enough, you need more visibility and showings. The home may be the greatest home in the area, but unless consumers are aware of it, you will not make the sale. One of your most important roles as a realtor is to create brand awareness for your listings. Magnify your listing by creating an unforgettable browsing experience that magnetizes and promotes your homes. Particularly in this high-trust, information-overload culture, making your listing approachable, will definitely get you traffic and lead to a better selling ratio.
Customers can tell the difference between professional and amateur photography. Good online photography increases the length of time your web visitors spend on your website and number of pages they view while there. Improving your photography is one of the easiest steps you can take to elevate your image and improve your brand awareness. We are living in the age of visual culture. The age of the “camera in everyone’s pocket” and with more than 2.5 billion camera phones in use we are entering a new dynamic era around image creation and content. “Did you know that ten percent of photos taken by humankind took place in the last 12 months”? You must keep your refreshing your advertising. Most buyers are looking at properties well in advance of purchase. Some research for years. Photos and videos are the most important ways buyers connect with and spark interest in your house. If you’re listing is stagnant. Your potential buyers will notice – and not notice you as a result. It has become harder than ever to stake your claim on the Web. You need to be different. Making something that attracts visually is the battle in getting attention to your home in a very crowded market. If you think outside of the box with your drone photography, and create something that’s both impressive and interesting, then there’s a good chance that you will gain a good amount of exposure. Not only do you want to be noticed, more importantly, you want to be remembered.
A craftsman needs the right tools. Consider hiring a drone photographer to increase visibility. Every industry uses a set of preferred platforms to reach their target audience and Real Estate is no different. What is your competitive advantage? You should be able to pull out one or two things that you believe is your competitive advantage. Just because realtor currently has a position in a market doesn’t mean that they’re delivering on it. If you can do it better, that’s a strong basis for market entry. Consider creating a single property website. The idea behind this is to create much more content around the listing to improve its search engine visibility and market a property to its fullest capacity. Buyers want to get a good feel for what a home has to offer before they decide to arrange to visit it in-person.
Photo credit https://www.facebook.com/pages/Remote-View-Aerial-Photography-Drone-Services/405340732968118?fref=nf -Colin Bell
Buena Tierra at Cordevalle San Martin, California by Douglas Thron drone real estate video
Watch this video on YouTube.